Art Direction: Ad & Web
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Kromatis

 

 

Kromatis

A modular typographic system built on the proportions of the golden ratio. Using ratio-derived geometric forms as building blocks, it constructs letters and numbers that are instantly recognizable yet rooted in pure mathematical harmony.

 
 
 

Logotype Font System

This typographic system is built from shapes derived through proportional relationships based on the 1:1:2:3:5 golden ratio. These core shapes are combined like modular building blocks to create letterforms, numerals, and characters. The focus is on achieving a clear resemblance to familiar typographic forms while maintaining the geometric integrity of the underlying ratio-based structure.

Because each character is assembled from the same set of modular, ratio-derived components, the system remains both visually consistent and highly adaptable. This approach enables the creation of a complete alphabet and numerical set, establishing it as a functional and legitimate form of written communication.

 
 
 
 

Expanding on design system

 
 

UI / Use Case