Hello,
I’m excited to share my experience and passion for the automotive industry with you!
Before I tell you what I’ve done, I want to share who I am and what I value as a creative. I value strong ideas and thoughtful conceptual thinking, it’s where every project begins for me. Ideas are the roadmap that guide my work. I value craftsmanship, attention to detail, and the discipline behind making things well. And above all, I value collaboration.
General Experience
Creative campaign development across a wide range of channels.
Experience designing interactive and web-based experiences.
UX expertise with hands-on digital design across all project stages.
Provide art and creative direction for film, photo, design, and music in both traditional and digital spaces.
Strong communication and feedback skills with photographers, directors, animators, 3D artists, developers, and editors.
Working knowledge of photo retouching and video editing.
Establish workflow processes and facilitate smooth internal project operations.
Support team building through training, onboarding, and mentorship of junior talent.
Automotive Experiece
Deep understanding of aesthetics, tone, and brand consistency across all channels.
Expertise in automotive UX workflows and narrative structures, with the ability to guide design from concept through completion.
Strong presentation-building skills, integrating Creative, Strategy, UX, and User Research into cohesive, client-facing and internal decks.
Experience in special events, including pre-production, production, and post-production management for photo and video content.
Skilled in working with running footage and leveraging existing assets to create new content and deliverables.
Familiarity with Data Management Platforms (DMPs) and their role in targeted content and digital strategy.
Technical Skill:
Branding and Logo design, Design across Interactive and Web, Print. UX and UI design. Typographic layout. Photography and photo retouching, video editing. Content Management System workflows and asset gen.
Software I use:
Adobe Creative Suite, Figma, Sketch, Blender, AI tools + CMS platform
Working on Brand
I’ve been fortunate to work with a young luxury automotive brand at a pivotal time in its development. When I joined Genesis, the brand was only a few years old with two vehicles in its lineup — the flagship G90 and the G80. Over the next several years, the brand expanded to a total of eight models, including EVs, as well as a series of concept vehicles that helped establish and modernize its now-iconic “Two Lines” design ethos.
My role at Genesis was to oversee and lead the design of Genesis.com. The brand needed a new digital design system that could reflect its core design values and grow alongside its expanding portfolio. I helped create a flexible, scalable system that unified the brand’s digital presence and supported its evolution across all digital channels.
Art Direction and Design
I’ve worked on year-model updates, new vehicle launches, concept vehicles, events, and brand-culture initiatives such as Genesis House. Each of these touchpoints required a consistent brand experience across every channel. From a user-experience standpoint, I focused on ensuring that the same level of luxury and attention to detail carried through every digital and physical interaction.
Building Engaging Experiences
A car-buying experience should feel enriching and engaging. It’s a memorable moment that stays with the customer as they move from online research to the dealership — a seamless continuation of the same experience. Ultimately, every touchpoint should work together to build trust, spark interest, and generate qualified leads.
Special Events
I also contributed to a range of special events where the brand played a prominent role—either as a featured participant or as a key sponsor. For these initiatives, I helped shape the visual and digital presence of the brand, ensuring that every touchpoint aligned with Genesis’s design principles and delivered a cohesive, premium experience for attendees.
Genesis Invitational, LA/NYC Autoshow, Pebble Beach, Concept Vehicle Reveal, Superbowl
OLM
I worked across a wide range of online media, designing everything from simple banners to more complex, contextual digital experiences.
▫︎ Online Media across multiple channels
▫︎ Design and visual consistency
▫︎ Concept ideation and smart use of existing assets
▫︎ UX and UI design for complex experiences
Presentations
I use presentation formats as a powerful tool for structure, storytelling, alignment, and clear communication. They help build strong cases, track team progress, and facilitate effective feedback. Presentations are an essential part of my workflow and a consistent element of how I collaborate and deliver work.
▫︎ Internal workflow presentation
▫︎. Internal presentations
▫︎. Client presentation
▫︎. Production Presentations
