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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/b3e9c16d-3029-488d-b021-44034f8d02d8/landmark_ipad_air_768_all_pages_layout_1340_c.jpeg Art Direction & Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/de4eb60e-0a8d-4e35-9d68-10db72fad8f6/landmark_320_mobile_layout-Recovered_1340_c.jpeg Art Direction & Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1699510617626-5LNNMARD5EJ5B69DWXOK/NORRA_Mexican_Rally_1000_Slava_Morshch_Design.png Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1699510617566-50C7CLVBAGGH4JU1IV5W/Rally_Reels_Yokohama_Slava_Morshch_Design.png Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1699510619172-WZORB1OZLS3ZQDG4Y51U/Vruna_Microgreens_Slava_Morshch_Design.png Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1699510618361-2TTBSLSSY9LLMX4TFM0U/Soccer_Team_Badge_Slava_Morshch_Design.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1699522375222-CPCUI1ZMLRM5YU1J3GO2/72andSunny_Vertical_Stack.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1699510618446-DHERUI02G3I97QT7MGRD/Tryzub_Slava_Morshch_Design.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1733512956172-RJLY51II1YARE7C0KWRD/Golf_Goes_LA_Genesis_Invitational_03.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1733512904540-21QP95UTG6YGNILW0J7O/Golf_Goes_LA_Genesis_Invitational_2020.png Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1733512936271-NNHE6GP12EVMSHVRXKF1/Golf_Goes_LA_Genesis_Invitational_2020_02.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/2f98b117-1a25-43a9-9431-86212dbf2715/Genesis_Invitational_Tiger_Woods_2020_Slava_Morshch.jpg Art Direction & Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/a5fbb495-d85a-4a08-83e7-79b80544cf87/Header_owow_1920x1300_02.jpg Art Direction & Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1746606489345-C8C0B2CUQ18GPUMCXQQ2/owow_bike_top_34_light_anim_02.gif Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1746613394972-4MDX322U1MJU42AVZUF8/owow_bike_rear_34_light_anim_01.gif Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1746613579910-8F1BKEASUAPLQL3U84GT/owow_cycling_cycling_kit_female_rider_camera_movtion_04.gif Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1746613874749-TVHAGPKXH0YXTR16KCNL/OWOW_Smart_Cycling_Shoes_02.gif Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/c3f87b4c-12ac-40ba-bfd5-c887d72f45c1/7383b533-2250-4ffa-9080-f48272278235.png Art Direction & Design - Building a cycling brand with AI. Building the OWOW brand was not just a creative exercise — it was a deep exploration into the evolving relationship between humans and artificial intelligence in the creative process. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/eaa81725-4082-4bbe-aef2-949744f31cc1/owow_cycling_group_ride_city_motion_02.jpg Art Direction & Design - Segment Cycling has been a lifelong passion for me. When selecting a market segment for this project, I was drawn to an urgent and growing need within urban cycling: rider visibility and safety in metropolitan environments. In cities, visibility can mean the difference between life and death for cyclists. Advances in technology have opened new possibilities for enhancing rider visibility — not just as a functional necessity, but as a design opportunity. Innovations such as integrated LED lighting in apparel, illuminated bike frames, and cutting-edge reflective materials are reshaping both safety standards and style aesthetics. The OWOW brand was built around this intersection — merging high-visibility safety features with bold design to create a new kind of cycling lifestyle brand, one that elevates protection and self-expression. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/64bd4512-45ec-48bb-8d3f-b446892ac11d/OWOW_CYCLING_logotype_silhouette.gif Art Direction & Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/fc821bc5-f72a-48c0-87df-6957bfbbe5d2/960x300_owow_blk.png Art Direction & Design - Logotype The OWOW logotype and logomark are constructed using precise geometric forms based on golden ratio proportions. Just as in thoughtful product design, the geometry dictates the form, giving the identity purpose, balance, and clarity. The result is a logotype that is modern, intentional, and precisely balanced, embodying both visual motion and structural balance. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/a72d367b-4341-47cc-b16f-9507dd3bc23f/960x300_wow_blk.png Art Direction & Design - Logomark The logomark emerges from merging core elements of the logotype into an abstract symbol. At its center is a circular form — representing both a wheel and an eye, symbols of vision and momentum. The mirrored stems of the letter W form wing-like shapes on either side, evoking rhythm, motion, and flight. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/9171201c-f976-4e20-aeea-871d39b51967/owow_golden_ratio_construct.png Art Direction & Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/54a60a3f-ab2b-4072-a413-b693e9c54777/wow_golden_ratio_construct.png Art Direction & Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/c44f7fc8-ac05-4bda-905c-a54862c2dd8b/WOW_CYCLING_logotype_silhouette.gif Art Direction & Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1746341090443-M5LXZOQ3HQJTT6IW663G/960x960_cards_tag_kit.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1746341092608-HA7J5UZO7NTTMFZXUMCM/960x960_cards_tag.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1765394558155-BY547FFISWIDG4Z3GNJ5/1080x1350_owow_iris_001_01.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1765394558656-7Q54CA7813INZZIH8XFK/1080x1350_owow_iris_001_02.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1765394561382-FG1GQGO6QC0I3P6I5RF6/1080x1350_owow_iris_001_03.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1765394562100-LTS071IABLR3BCI565NU/1080x1350_owow_iris_001_04.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1765394566056-0DLF4ZN33FDO94FE1MJ1/1080x1350_owow_iris_008.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1765394566619-3KY69C9NCR64CO5EW5UE/1080x1350_owow_iris_009.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1765394563095-AGWUF7MJATA2F9GGM1DT/1080x1350_owow_iris_005.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1765394563643-GQ2O96N6SLUGFXTLBRQI/1080x1350_owow_iris_006_01.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1765394565161-541OK7XCR7OX9FRSE549/1080x1350_owow_iris_007.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/37e57df8-8f6e-42f0-829b-26d4d115e68e/960x960_cards_kit.jpg Art Direction & Design - Ride Wear Innovative new materials that can be worn at night or low visibility. Enhanced safety features on protective gear such as and kits, helmets, shoes, glasses and gloves. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/cb3329fb-f45e-457b-98cb-7e4bc2f4fb90/960x960_cards_bike.jpg Art Direction & Design - Light Integration Integration of light into bike construction. Exploration of reflective surfaces and smart technology integration. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/d5b5dcda-721e-43f4-8af2-58331bd30c6d/owow_iris_activity_light_runner_ankle_01.jpg Art Direction & Design - Accessories Materials and tech in bike accessories like water bottles, bells (sound that emits light), Light attachments, smart technology. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/04776a66-1c87-4b9f-98ec-92cb3ab9ff5a/0a9efecf-4501-45c4-8a0a-ac6fd743ef72.png Art Direction & Design - Glow up the night. Innovative new materials that can be worn at night or low visibility. Enhanced safety features on protective gear like Clothing and kits, helmets, shoes, and glasses. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1765420467566-U6NL6H7N7JA8PWDYF4A0/1080x1350_owow_wow_cycling_kits_002.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1765420467673-FMZF8YS6X4TZF1ZQ2XTM/1080x1350_owow_wow_cycling_kits_003.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1765420470222-BPJM5JXGFG335PYNMJ1Q/1080x1350_owow_wow_cycling_kits_004.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1765420470915-VU452TKTRF018D7GOGTU/1080x1350_owow_wow_cycling_kits_005.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1747734067935-21ZCO817LST1QB4YDI4O/owow_cycling_cycling_kit_female_rider_camera_movtion_04.gif Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1746263855317-0YNTBJCSWEO99DFL9KA1/3bd47e9a-6a71-49f4-b45c-06e7c5e4b3a8.png Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1746263862773-MW3R8S31T2JTRG2E9OQG/17f58703-4fc6-45dc-aea1-01b08880e684.png Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1746263971756-HG44R6I8Y14I606PN7A9/126c6640-95d3-4cbd-8891-8fcaa3c6727c.png Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1746263984920-MWXLVSTOH7DJA8HE59RQ/7383b533-2250-4ffa-9080-f48272278235.png Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1746264024228-LH59A45RMHXGF5KLCY13/c0adfcc9-fc05-4a13-acc1-a2198a00f676.png Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1746611170029-COVN8V7FP106L6LZY6FH/owow_cycling_shoes_lifestyle_02.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1747734131932-592B5LE7PK3OI4OJKXEC/OWOW_Smart_Cycling_Shoes_02.gif Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/dcc44c7d-cdc3-4676-a899-d55a0ded323a/3667e168-410b-405c-b724-471b19c198e1.png Art Direction & Design - Machines of Light. Integration of light into bike construction. Exploration of reflective surfaces and smart technology integration. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1765611544963-ESE7Z9MSN1ZLIZRI83WG/1080x1350_owow_wow_cycling_kits_001.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1765611544923-C6EH0VCAOG89JS2K8NIJ/1080x1350_owow_wow_cycling_kits_002.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1765611547953-F5YM5AYFWSAD4KFRXF56/1080x1350_owow_wow_cycling_kits_003.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1765611547980-0UW3ENVZ4UFC5RX2BV22/1080x1350_owow_wow_cycling_kits_004.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1765611550728-GKY02N3YHQ4M1YOWU59H/1080x1350_owow_wow_cycling_kits_005.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1747734283569-EB5I7ZPSSJCJ33CDFTIS/owow_bike_top_34_light_anim_02.gif Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1746262919541-2E99YXC9A4545TEE62DK/fce60ae2-09e0-4b7a-b1d9-693c1d5303e0.png Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1746262886291-CBYWQV3LXDO1HTI5NJC5/d2424392-6de8-4b82-819b-8788f53e587a.png Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1747734239466-YRPOVR49XJ8W1XNZ59O6/owow_bike_rear_34_light_anim_01.gif Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1746262901736-5DJFHLWOTCQD0J7J7HIJ/e2706387-1692-4e43-8586-6497ab0272da.png Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1746263034090-RBQD3YEUFHDRFFXGH56B/174f2c5d-d357-41f4-ba07-627232cebcb0.png Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1746262963823-NO6373V73GN7ZIJANHVP/c92c603e-da10-438c-82cd-ef74b3a1192a.png Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1746262996444-8WYYI82P7F7T5GCINDIU/aa4ec3bc-da69-48cf-ae17-451c6ff2b0e7.png Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1746263042852-TD9LFOU8AYKXT8G7CBSC/4df2d4df-6f96-469f-a838-3a2c2c3eb705.png Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/50d2faa3-0072-465b-ab42-204692218662/owow_iris_activity_light_cyclist_helmet_back_01_crop.jpg Art Direction & Design - See and Be Seen Boost visibility with the Iris Activity Light, featuring a Multicolor Dial for added style. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1747731927953-94W3X2P6XRRR50ICPPDE/owow_iris_safetylight_front_hero_logo_lockup_bg_01.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1747727300993-R1LAYPONC8GB8L81A1UV/owow_iris_activity_light_cyclist_messager_bag_01.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1747727264091-Q5GRG3C1IL5B1Q8X8OLI/owow_iris_activity_light_bike_seatpost_01.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1747727269707-8HC3MTR548SHEJV40980/owow_iris_activity_light_runner_wrist_01.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1746596112335-1T42APKNY2URBWT95SJB/owow_blueprint_spect_sheet_WIP_riders.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1746596107055-1NJPU0EENDBLVK8HG4S5/owow_blueprint_spect_sheet_WIP_helmet.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1746596112680-LON0FPYOIVLXWAZ5UBYH/owow_blueprint_spect_sheet_WIP_shoes.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1746596106814-GDHSQ05NS32WJDDPAPMW/owow_blueprint_spect_sheet_WIP_gloves.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/0bdecd9e-b8b8-423a-88e6-27636c1286bf/1920x1080_owow_activitylight_project_banner.gif Art Direction & Design - AI Campaign: OWOW Iris Activity Light (This is an AI project using AI renders early-mid 2025. Visuals with the exception of typography and layout is all AI generated including all copywriting.) This AI light safety awareness campaign leverages classic monsters in a playful, memorable execution. By showing iconic creatures of darkness retreating from light, we tap into nostalgia and childhood associations while delivering a powerful metaphor. This approach transforms light safety from mundane messaging into an engaging reminder that resonates with audiences of all ages. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/cda3a410-ded6-4f25-9392-827fd489ebb0/owow_iris_safetylight_front_hero_logo_lockup_crop.png Art Direction & Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1748905120376-7BZU1IHA1WAJ96G780SX/owow_iris_augmented_reality_vampire.gif Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1748905120370-APRRGOBJCGW4U67UKZSM/owow_iris_augmented_reality_wolfman.gif Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1748905102139-ILAZIJ7QH3Q0ECTIK78E/owow_iris_augmented_reality_ghost.gif Art Direction & Design 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Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1768942158050-307I6ZFJILBDIYTZ6WHH/owow_1080x1920_scared_monsters_vampire.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1768942158717-CJ5049SXPGAIAUR22OB1/owow_1080x1920_scared_monsters_wolfman.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1768942155211-C68GPKOWQH29JRLNDR2J/owow_1080x1920_scared_monsters_ghost.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1768942157263-T29QORR345425PZF2F2J/owow_1080x1920_scared_monsters_swampthing.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1768942155412-UW5SGMWXMS64IXHSOS6R/owow_1080x1920_scared_monsters_cryptid.jpg Art Direction & Design 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Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1768942652096-5ZKYJJ0OH6O6JGEBULHP/owow_iris_light_campaign_mothman.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1768942650860-3R0ZLCTEFDS5WEWVVC9A/owow_iris_light_campaign_Iris_Light.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/f5ad867a-1014-4b6b-ada8-c0a1acd3f3c6/owow_iris_kids_Halloween.jpg Art Direction & Design - In Time for Halloween Our distinctive packaging transforms this safety light into a coveted seasonal gift while reinforcing our monster-themed campaign. The Halloween-timed design features our startled creatures confronted by light, creating immediate brand recognition and playful shelf appeal. This limited-edition packaging elevates the product from practical safety device to memorable gift item, perfect for Halloween season when darkness and light safety become particularly relevant. The packaging itself becomes part of the product experience, extending our campaign message through the unboxing journey. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1748901917985-S8VXX4UT9JFKIHYAI6C0/owow_iris_action_figures.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1769154522304-Z5ZSK661AR3V5G2HOI8D/owow_iris_packaging_wolfman_lowres.png Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1769154520965-UXM8R40O2SYZDTHQ1MB6/owow_iris_packaging_swampthing_lowres.png Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1769154519247-ACAPVFMQDQXTT9J1FWGN/owow_iris_packaging_cryptid_lowres.png Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1769154519128-YXPLEYC9JKU0K0YEII1C/owow_iris_packaging_ghost_lowres.png Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1769154521163-8W1XD6IBFLPHH96L9EQ3/owow_iris_packaging_vampire_lowres.png Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/d4748705-06f8-402a-9fe9-5db5bc3c918e/owow_iris_and_the_lantern_world_and_Iris_Character_Heroes.jpg Art Direction & Design - Get cozy and reignite your imagination. The Lantern World has fallen into darkness, its lights extinguished — all but one. Meet Iris, a glowing spark of hope, and the last light that can push back the shadows. Embark on a magical journey through misty forests, forgotten ruins, and flickering towns. Shape-shift into mystical forms — from a bounding Iris Frog to a soaring Iris Bat — and harness the power of light to outshine the darkness. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/395ad275-552e-4448-acc7-cbb84d11f2cb/owow_iris_and_the_lantern_world_poster.jpg Art Direction & Design - Glow up. Shape up. Light the way. You’re Iris — a squishy, shapeshifting light with one big eye and even bigger heart. Unlock magical forms, explore dreamy landscapes, and solve puzzles in a chill, light-powered adventure made for cozy evenings and curious minds. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1748859505148-NZNT663K7YXN1LYB7MXC/owow_iris_and_the_lantern_world_Game_Play.gif Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1748860216923-DNSTH5VQBH1YOVGKH7Y6/owow_iris_and_the_lantern_world_landscape.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1748853996475-XKA2HU39LSBK1TMRDNED/owow_iris_and_the_lantern_world_town_square.gif Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1748854622257-1ZVXQE2Z7KKL4FWQSO6S/owow_iris_and_the_lantern_world_forest.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1748859760468-BGD702GSC70VJ4TPQIRE/owow_iris_and_the_lantern_world_wolfman_castle.jpg 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The outer 'Sclera' provides primary illumination, while the central 'Iris' dial controls color and brightness settings. The 'Pupil' button at the center manages lighting modes with simple, intuitive operation. Our proprietary 'Okto' mounting system – octagonal in shape – offers versatile attachment options, making this distinctive eye-shaped light adaptable to any safety scenario. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1748903018105-TDB9SOW26UHM8MQKXE8T/owow_iris_attachment_diagrams_wearables.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1748903016669-7A0QVB4IVHV2I57PVJL2/owow_iris_attachment_diagrams_cycling.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1748903016574-JVQAWMSD0HOBVL8GB8ZV/owow_iris_attachment_diagrams_multi_mount.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/ff664e4c-5d66-4e21-a9fd-46432e34f1ae/owow_iris_kid_with_light.jpg Art Direction & Design - Lifestyle AI Photography Dynamic visuals showcasing our eye-shaped safety light in various real-world applications. These scenes demonstrate the product's versatility across multiple environments—from outdoor adventures to urban commuting—illustrating how effective light safety remains essential for people of all ages in their everyday activities. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1748903212441-NFYX6JPYS6BO30O3Q63M/owow_iris_attachment_kid_Iris_play.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1748903213002-X64T57LUL64SZKV2NGUS/owow_iris_attachment_kids.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1748903210992-R1P7KVVHVHAARMROSNQZ/owow_iris_attachment_commute.jpg Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1748903210991-HOMNPC2IKS8Z3Y3V3XTX/owow_iris_attachment_fitness.jpg Art Direction & Design 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Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1760651823739-FDMYSBBZ7MYAXGF175BQ/PIMCO-APAC-Brand-2017-728x90-v2.0.png Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1760651824335-Q8HC5NA1G1BH5ZEJK6SI/PIMCO-APAC-Brand-2017-970x250-v2.0.png Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/612c8610-ce39-4306-955a-bcc3a9967ab8/automotive_page_hero_banner_automotive.jpg Art Direction & Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/2db943a6-322d-42fc-b6de-075bd679a4ce/_GV80_and_SB_rollout_page_overview_2400px.jpg Art Direction & Design - Art Direction and Design I’ve worked on year-model updates, new vehicle launches, concept vehicles, events, and brand-culture initiatives such as Genesis House. Each of these touchpoints required a consistent brand experience across every channel. From a user-experience standpoint, I focused on ensuring that the same level of luxury and attention to detail carried through every digital and physical interaction. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/cd841631-9313-41dc-9a09-2377ed602fb2/G_caseStudy_results_quotes.jpg Art Direction & Design - Building Engaging Experiences A car-buying experience should feel enriching and engaging. It’s a memorable moment that stays with the customer as they move from online research to the dealership — a seamless continuation of the same experience. Ultimately, every touchpoint should work together to build trust, spark interest, and generate qualified leads. https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/36a04764-96a7-4fd1-8aec-889267b901c6/42398657-bde3-4958-85ab-a7d0524ace3c.jpg Art Direction & Design - Special Events I also contributed to a range of special events where the brand played a prominent role—either as a featured participant or as a key sponsor. For these initiatives, I helped shape the visual and digital presence of the brand, ensuring that every touchpoint aligned with Genesis’s design principles and delivered a cohesive, premium experience for attendees. Genesis Invitational, LA/NYC Autoshow, Pebble Beach, Concept Vehicle Reveal, Superbowl https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/63809b90-abfd-43b2-a483-fe2de56416e0/Genesis-Custom-Digital-Unit-Deck_Page_gif.gif Art Direction & Design - OLM I worked across a wide range of online media, designing everything from simple banners to more complex, contextual digital experiences. ▫︎ Online Media across multiple channels ▫︎ Design and visual consistency ▫︎ Concept ideation and smart use of existing assets ▫︎ UX and UI design for complex experiences https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/c3edec0d-79f6-473d-9d97-a806aa14218d/Genesis_DMP_Customer_Journey_RC9.gif Art Direction & Design - Presentations I use presentation formats as a powerful tool for structure, storytelling, alignment, and clear communication. They help build strong cases, track team progress, and facilitate effective feedback. 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https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1768017117385-MHUBYHIH73AEX5H54NX2/8_lc_adjuster%404x_clean.png Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1768017117992-QRMF8H1YH3GN8F4UD2ZJ/9_lc_adjuster%404x_clean.png Art Direction & Design https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/1768021174239-FCV7AIICQA7QR7BOKKTX/Alphabet_Adjuster_web_tall_lowres.png Art Direction & Design https://www.slavamorshch.com/about-slava daily 0.75 2026-01-13 https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/a764d217-46ac-41b7-8181-b35c854443cb/Slava_Morshch_Art_Center.jpg About Slava - Hello, I’m Slava and I work on multi disciplinary projects where interactive and transitional mediums converge to create rich brand stories and ecosystems. Advertising Concept, Art Direction, and Creative Direction, clear and efficient communication and presentations. 360 campaign, Interactive experiences, social media, TV, Print, Outdoor, and Experiential. Design Product, Web, Campaign, and E-commerce. Brand and Identity design. Interactive, UX/UI, User flows. Clear and efficient collaborator with the developers. Photo Photo Editing and Retouching. Visual Style and Aesthetics. Education Graduate of ArtCenter College Of Design Awards Cannes Lion, One Show, Clio, D&AD, Effie, ANDY, ANDY, London International, Webby. + Featured by TheFWA, Awwwards, Communication Arts. linkedin.com/in/slavamorshch Slava.Morshch@gmail.com https://images.squarespace-cdn.com/content/v1/59c94babf43b55c7c2fd8470/0f45c623-a304-4739-9e34-114915db4f24/Slava+Morshch+-+Resume+2025-2026_Page_1.png About Slava - Download My Resume In depth experience and projects I’ve worked on.